See Now – Buy Now is a new means moving where routine houses are adapting themselves in queue with the customers demand and ongoing madness of buying the products online. The ended craze of buying the products instantly (as soon as we see it) has become a challenge for the leading style houses to cover up with the fickle demands Hence , the announcement by the fashionibi, divulges the tricks that designers should apply in order to cater to the demands of the customers
See Now- Buy Now movement in Fashion
Retail bankruptcy that has taken a center stage in the present retail ecosystem has besides compelled designers and style houses to look for different strategies to cater to the quick and diverse demands of the consumers A new data from Fashionbi titled, “See-Now, Buy-Now:
How Is The Industry Adapting To Fashion’s Newest Movement?” talks about ways that designers and style houses are coming up with to frame consumers who are now termed as fickle minded consumers since they revise their minds regularly while purchasing and usually don’t deprivation to wait for five months from seeing a cosmos on the runway to buying it. The manner industry positively accepts that customers are not bright to wait for the pile to come in stores because the proliferation of e-commerce sites posses high them into hasty buyers Hence, the means houses are mulling on switching over to the ‘See-Now, Buy-Now’ concept
The message lays out an alternative timeline, which would include a trivial trunk express specifically for the buyers earlier in the process, instead of a traditional way that states-apparel is designed and samples are made for runway shows and buyer appointments, but the real manufacturing comes afterwards, allowing designers to attain feedback from retailers and media before they cause on a larger scope Then, once the means present happens, the pile are made available for purchasing and print placements are made ready to run at the identical time. A number of designers vouching for an early purchase of the collection, shunning the traditional approach, may do additional profit than contaminate the designers Firstly, abridgement the product circumgyration will promote customers to buy impulsively and dive in heart with an entity empirical during a live glint or on social media Secondly, contraction the situation between runway and store availability may prohibit fast system retailersfrom knocking off designs
The facts lays down four strategies that these style houses may adopt or hold adopted in command to make products available for their customers at rectify time. “Seasonal Buy Now”actually aligns product availability with when consumers actually absence it that means-promoting coats made out of fur in the swoop moderately than July Tamara Mellon is the brand that has already picked up this strategy
Similarly, the next is “Consumer-Driven Buy Now” that follows the thought that runway shows no longer remains trade events, instead should be incorporated with e-commerce The third strategy, which is slowly gaining tempo among assorted fashion houses is “Disintermediated Buy Now,” method is the fashionable moda operaindi of the retailers cum manner houses in which consumers may pre-order improve at the instance of the runway show. Thom Browne is already later this manner of business-taking orders from interested consumers rectify after the runway shows and then manufacturing made-to-order clothes for them(Consumers) that arrive about 12 weeks final Last but not the least, is the “Digital Buy Now”- using social commerce platforms’ like Twitter buying buttons to drive sales
Sea of technological advancements including e-commerce and social media, in the elapsed decades, have shaken the pillar of traditional businesses while creating a fertile motive for “See Now Buy Now” flow Burberry has taken all four approaches,scheduling its express to the steal season, space up collections for purchase directly fix after the demonstrate and leveraging on the Twitter’s buy buttons aspect for runway-inspired purchases