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There's Gold in Your Website's Server Log
———————————————————-Permission is granted for the under phenomenon to forward,reprint, distribute, use for ezine, newsletter, website,offer as free bonus or allowance of a product for sale as longas no changes are made and the byline, copyright, and theresource pannier under is included. ———————————————————-There’s Gold in Your Website’s Server LogBy Stephen BucaroMany Webmasters posses never bothered to scene their website’sserver log. Ignoring your server organizer is like flying with ablind flyer You may passive be cruising along, but you haveno idea where you are or where you’re headed. If yourwebsite is on a release host, you probably don’t have accessto the server register However, if you earnings for your fretwork host,or if you keep the server, you nearly always have someaccess to the server log.In this article, you’ll learn what kind of report uncommon server notebook provides, how to analyze thatinformation, and how to use that report to steer yourwebsite in a edict for knob and successThe pure message in the server logbook is moderate that, news Datais of hardly use without an application to compile,categorize, analyze, and turn it into useful informationThe tenacity of server notepad analysis software varies dependingupon the lattice host, and it’s not germane to how much you payfor hosting service. I hold pragmatic some very low budget webhosts with fearsome server organizer analysis software, and someexpensive network hosts that provide only a limited utilityThe urgency of the server log analysis software issecond only to up-time reliabilty when it comes to webhosts A web server notepad can acquaint you who is visiting yourweb site, where they’re coming from, what operating systemand openwork browser they’re using, what pages of your websitethey are viewing, and much more. A smart webmaster performsa common monthly analysis of the valuable informationcontained in the server log.HitsSome webmasters brag about the quantity of “hits” theirwebsite receives, but hits themselves are not importantFor example, when a quest machine spiders your website, itgenerates a hit for every page it visits There are waysto flourish millions of hits on a website without anyoneever actually viewing a single pageThe superior statistics are “page aspect hits” and “uniquevisitors” Server register analysis software should warn you howmany times each page was viewed. Anaylyzing the popularityof comrade pages tells you where to niche your mostimportant advertisements, and what friendly of new subject youshould add to your websiteThe ruler of all statistics is the numeral of unique visitorsyour trellis site receives When it comes to sellingadvertising or joining the most exclusive affiliateprograms, a high unit of unique visitors each month isthe statistic that gets respect.Good analysis software leave warn you how many pages eachvisitor viewed and how inclination they stayed on your websiteThe goal is to generate text that gets your visitors tostay longer, a merit sometimes referred to as”stickiness”A statistic allied to hits is “bandwidth”. This is acomplicated statistic because you absence other visitors andthat causes bandwidth to go up On the supplementary hand, highbandwidth consumption makes your website repond slower(and most framework hosts accuse extra for bandwidth beyond acertain limit) What you lack is to device your framework pagesso they use bandwidth efficiently, and you lack to be onthe lookout for folks who are stealing your bandwidth(usually by linking to images on your trellis site).ReferrersGood server logbook analysis software bequeath provide you with theURLs of the webpages that people clicked on to secure to yourwebsite This is intensely valuable data If youare receipt a tall volume of traffic from anotherwebsite, you can nearly consider that website to be yourbusiness partner. It would be to your gain to findways to make your website fresh useful to the referringwebsite For example, learn what the argument of the referringwebsite is and place supplementary germane topic on your websiteOne standard system of aiding referrers is to calling areciprocal splice on your website. However, don’t botherplacing the requited unite on a “links” page with hundredsof further links (a dovetail farm) If you can’t provide anhonest requited link, it’s renovate to do nothing Anhonest retaliated splice might be a page containing a reviewof the referrer’s website, and that page should containonly a few more links.Search StringsGood server jotter analysis software entrust provide you with thekeywords and hunt strings family entered at a hunt siteto find your website. One fashion to obtain further traffic to yourwebsite is to provide supplementary words germane to the topkeywords If recipience fresh traffic is your single goal,there are websites that consign provide you with a list of thecurrent most haunting keywords entered into seeking engines.Then you can provide more topic akin to those keywordsThis gets involved with the burden of “Search EngineOptimization” (SEO).SEO is a science in itself, covered in fresh articles, butI leave reveal a riddle quip as an standard of SEO tacticsStarting with a finest keyword, fashion every possiblemisspelling of that keyword and recess those at the best ofyour webpage with the topic color the same as the webpagebackground (Note: I don’t use that witticism or any otherSEO tricks myself because if you get caught the searchengines entrust penalize your website)Platform and User Agent Good server register analysis software will apprise you whichoperating systems and which browser brands and versionspeople are using to access your website. At the situation ofthis writing, the most normal operating practice is WindowsXP and the most standard browser is Internet Explorerversion 6. However, you bequeath find a sweeping span ofoperating systems and browsers accessing you websiteUnfortunately, they are not all compatibleThe fact is, you can’t decoration your website to be 100percent compatible with every operating method and webbrowser in use today. That would force either using onlyplain html (version 3) or using browser detection charter andcreating a dozen variations of each webpage. Use yourserver log’s platform and user agent message to decide whichbrowser your fretwork pages should to be designed to becompatible with Your statistics entrust probably demonstrate that90 percent of your website’s visitors are using the latestor the previous version of Internet ExplorerCountry InformationGood server notebook analysis software commit apprise you whichcountries your website visitors are located in Analysis ofthe bucarotechlp.com server logs shows that visitors arelocated in every country, village, and hamlet on theplanet This leads to the question, should you createmultiple variations of each webpage to accomodate visitorsfrom supplementary nations? It depends upon your work and yourresources The detail is that the vocabulary of undertaking andcommerce across the planet is English, and I receivefrequent email, in English, from all over the planetImportant Ways to Use Server Log InformationWebsite DesignRemember when the general website had a gray backgroundand a single emblem in the middle of the page? Today, thatwould be beneath the regular for a kids website on AOL. Doesyour server notepad “platform” and “user agent” statistics tellyou that most of the visitors to your website are usingWindows XP with Internet Explorer Version 6, while yourwebsite is designed for Windows 95 and Internet ExplorerVersion 4? Can you afford to be presenting a website thatlooks outdated?I conjecture it’s a failure to marking a website that requiresyour visitors to keep the current bleeding-edge technologyOn the other hand, if the discontinue of the openwork is using ASP(Active Server Pages) to develop custom webpageson-the-fly that use CSS (Cascading Style Sheets) to createwebpages that resemble glib diary pages and DHTML(Dynamic HTML) to provide interactivity, it might be timefor you to investigate those technologiesIf your website is a assignment site or E-commerce site, thevisual system and mechanical grade of your website reflectsthe level of your task or service To determine theproper visual method and technology standard of your websiterequires you to monitor three things1. Your competitors You deficiency to look as in-style as theydo, but duck later them down the road to bloatedplugins (Macromedia Flash)2. The portion of your audience using broad gang InternetAccess Less than half of US. Make sure your webpagesload within 20 seconds over a 56kbps modem connection2. Your server jotter platform and user agent statistics Yourweb pages privation to be designed to be compatible with thecurrent most singable operating routine and web browserversion.Webhost PerformanceWeb hosts provide two rebellious kinds of service, sharedhosting and dedicated hosting If your website is on ashared host, there may be hundreds of other websitessharing the equivalent computer as your website This limits theperformance of your website. Many trellis hotelier providers use”bandwidth throttling” to prevent one website from hoggingall the available bandwidthAs your website grows and attracts increasing traffic, itwill dearth additional of the host computers processor case andmore bandwidth Monitor your server log hits, and bandwidthstatistics At some point, your website may hit aperformance parapet and you may scarcity to artifice to a highergrade of hosting, or a different network innkeeper troupe tocontinue growthWhen travel to a different network innkeeper company, don’t trustthe specifications they provide. Check several differentweb innkeeper directories that lease visitors degree network hosts Ifseveral different fretwork host directories hold many users thatgive a mesh innkeeper group a rangy rating, that’s the companyyou deficiency to trust with your websiteWebsite TopicAs you analyze certain website server statistics (forexample, “page prospect hits”, and “top seeking enginekeywords”) and make adjustments, you may find the contentof your website drifting away from your original intentAt some point, you may keep to decide, Am I going to chasetraffic and improve the burden of my website, or am I moreinterested in focusing on the burden of my choice?If the original hunt of your website was to make moneyabove all else, then charter your visitors steer your website’scontent. There’s zero wrong with that Everybody’s gotto make a living But, if the original objective of yourwebsite was to be a resource on a idea that you arepassionate about, then you may scarcity to reassess the contentof your website.I would reccommend having the elite of both worlds. Stick tocontent applicable to the argument of your website, butdelineate a panoramic enough reach of the matter so that whenyour server statistics speck out an opportunity to increasetraffic, you retain rules to list youIn this device you learned some of the types ofinformation you can mine from your lattice server jotter and somepowerful ways to use that story to steer your websitein a order for nodule and success If you are one ofthose webmasters who has never bothered to landscape theirwebsite’s server log, you now perceive that you obtain beenoverlooking some gold nuggets———————————————————-Resource Box:Copyright(C) Bucaro TecHelp To learn how to maintainyour computer and use it additional effectively to ornament a Website and make capital on the Web visit bucarotechelpcomTo subscribe to Bucaro TecHelp Newsletter visithttp://bucarotechelpcom/search/000800asp———————————————————- .